AI Strategy · Australian SMBs

AI strategy for businesses
serious about growth.

Most consultants sell tools. We sell clarity — a straight answer on where AI earns its keep in your business, and a plan to get there.

Get your AI readiness score instantly. Free.

Most businesses are doing AI wrong.

0%
of Australian SMBs are adopting or planning AI
0%
are actually getting real value from it
1 in 3
say they don't know where to start

The gap between where most businesses are and where they could be is enormous. Most consultants are selling you tools. We're here to give you a strategy.

How It Works

How we work

We start with a free conversation. No pitch, no pressure.

01Discovery
Free Discovery Call

We spend 30–45 minutes understanding your business, your team, and where you're at with AI. You walk away with real insights — even if we never work together.

02Audit
AI Audit & Opportunity Map

We assess your current operations against our AI Maturity Framework and identify exactly where AI can save time, reduce costs, or grow revenue — for free.

03Execute
Execute Together

If you want to move forward, we build and implement the plan. Automations, tools, training, strategy — whatever your business actually needs.

Start with a free
30-minute call.

Before you spend a dollar, talk to us. No pitch. No obligation. Just a real conversation about where AI can move the needle for your business.

  • We'll map your current operations and spot the biggest AI opportunities
  • You'll leave with a clear picture of your AI maturity
  • If there's a fit, we'll outline how we'd work together and what it costs
30 minutes. Free. No strings attached.
Your free session
30 min
FormatVideo or phone
WhoYou + a strategist
PreparationNone required
DeliverableWritten summary
Cost$0
Services

What we do

Practical AI services built for businesses that want results, not reports.

AI Readiness Assessment

A sharp, honest look at where your business actually sits on the AI maturity curve — and what to do next.

$199
AI Workshop Training

Hands-on AI training tailored to your team. Practical sessions that build real capability, not just awareness.

From $1,500
Request a Quote
AI Tool Stack Setup

The right tools, configured properly, integrated with your systems, and your team actually trained on them.

Request a Quote
OpenClaw Set Up

We configure and deploy OpenClaw for your business — trained on your processes, integrated with your tools, and built to handle the work specific to your team.

From $1,000
Request a Quote
AI Strategy Roadmap

A twelve-month plan you can actually run — sequenced, costed, and tied to real business outcomes.

Request a Quote
Fractional AI Officer

Ongoing strategic leadership on AI — the senior voice in the room without hiring a full-time exec.

Request a Quote
Book a Free Call

Not sure where to start — let's figure it out together.

Ready to get started?

Know what you need — let's scope it out.

We tell you what your business actually needs.
Then we build it.

Most consultants sell tools. We sell clarity, then we build the thing. Here's what changes when you stop going it alone.

With
the system folks.
Without
Going it alone
Understanding where AI fits in your businessi
Clear assessment with a scored report and prioritised recommendations
Hours of research with no clear answer
Choosing the right toolsi
We match tools to your business, your team, and your budget
Trial and error across dozens of options
Getting AI set up and workingi
Done for you, configured to your workflows, integrated with what you already use
Half-working setups, broken integrations, wasted subscriptions
Training your teami
Role-based training sessions, recorded for future reference
Your team ignores it or uses it wrong
Building automationsi
Built, tested, documented, and handed over with full support
YouTube tutorials at 11pm
Knowing what to do nexti
A sequenced 12-month roadmap tied to real business outcomes
Guessing what to prioritise
Ongoing AI leadershipi
A fractional AI Officer embedded in your business
Back to square one every time something changes
About

We're not a vendor.
We're a strategic partner.

The System Folks exists because most AI consultants are selling you something. We're not. We're independent advisors focused entirely on whether AI moves the needle for your business.

Straight talk over hype
Strategy before tools
Outcomes over outputs
Founder story
Lorenz Villalba, founder of The System Folks
The System Folks
Independent AI strategy · Australia
Do I need to know anything about AI before reaching out?

Not at all. Most of our clients come in with zero AI experience. That is the point of the initial conversation.

We meet you where you are and give you a clear picture without the jargon.

What happens on the free discovery call?

It's a 30-minute conversation about your business. We ask about your team, your workflows, and where things feel slow or manual. You don't need to prepare anything.

By the end you'll have a clearer sense of where AI could move the needle for you, regardless of whether we work together.

Is the discovery call actually free? What's the catch?

It is genuinely free. No pitch, no pressure, no follow-up sales sequence unless you want one.

We offer it because the right fit matters more to us than filling a pipeline.

How much does it cost to work with you?

It depends on the service.

  • The AI Readiness Assessment starts at $199.
  • Project-based services range depending on scope and complexity.
  • The Fractional AI Officer is an ongoing monthly retainer.

We will always be upfront about pricing before you commit to anything.

How long does an engagement typically take?
  • The AI Readiness Assessment takes 10 to 12 business days.
  • Implementation projects like automations or tool stack setups typically run 2 to 4 weeks.
  • The Fractional AI Officer is an ongoing monthly retainer.

We will set clear timelines before we start.

Are you aligned with any particular AI tools or vendors?

No. We are fully independent. We don't have referral arrangements or commissions with any software company.

Our recommendations are based entirely on what fits your business, your team, and your budget.

What size businesses do you work with?

We focus on Australian SMBs, typically businesses with 2 to 50 people. You don't need a big budget or a dedicated IT team.

You just need to be serious about improving the way you operate.

What if I'm not ready to invest yet?

That's fine. The discovery call exists for exactly this situation. You'll leave with a clearer picture of where things stand, and you can act on it whenever the timing makes sense.

There's no pressure to move forward on our timeline.

What industries do you work with?

We work across industries. AI and automation opportunities exist in professional services, trades, retail, health, hospitality, and more.

If you run a business with repeatable processes and a team, there is almost certainly something worth exploring.

Get started

Let's find out where AI moves the needle for your business.

Takes 2 minutes. We'll take it from there.